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Privacy Policy

Last updated: May 09, 2023

This Privacy Policy describes our policies and procedures on the collection, use, and disclosure of your information when you use our website, (the “Website”), and tells you about your privacy rights and how the law protects you. We use your Personal Data to provide and improve the Website. By using the Website, you agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions


The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.


For the purposes of this Privacy Policy:

  • Account means a unique account created for you to access our Service or parts of our Service.
  • Cookies are small files that are placed on your computer, mobile device, or any other device by a website, containing the details of your browsing history on that website among its many uses.
  • Country refers to: United Arab Emirates
  • Device means any device that can access the Service such as a computer, a cellphone, or a digital tablet.
  • Personal Data is any information that relates to an identified or identifiable individual.
  • Service refers to the Website.
  • Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.
  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
  • Website refers to, accessible from
  • You means the individual accessing or using the Website, or the company, or other legal entity on behalf of which such individual is accessing or using the Website, as applicable.
  • Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to BRIGHT IT FZC, Block B, Office B15-008, Sharjah Research, Technology & Innovation Park (SRTI Park), Sharjah, United Arab Emirates.

Who we are

Our website address is: is an e-commerce website owned and operated by Bright IT FZC. Our website provides a platform for customers to purchase Epson products online.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using our Website, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to:

  • Email address
  • First name and last name
  • Phone number
  • Address, State, Province, ZIP/Postal code, City

Usage Data

Usage Data is collected automatically when using the Website.

Usage Data may include information such as your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Website that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When you access the Website by or through a mobile device, we may collect certain information automatically, including, but not limited to, the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers, and other diagnostic data.

We may also collect information that your browser sends whenever you visit our Website or when you access the Website by or through a mobile device.

Pages viewed: We may collect information about which pages of our website you have visited, how much time you spent on each page, and which links you clicked on.

Products viewed: We may collect information about the products you have viewed on our website, including the name of the product, the product ID, and the price.

Search queries: We may collect information about the search terms you have used on our website.

Purchase history: We may collect information about the products you have purchased on our website, including the name of the product, the product ID, and the price.

Device and browser information: We may collect information about the device you are using to access our website, including the type of device, the operating system, and the browser you are using.

IP address: We may collect your IP address, which can be used to identify your approximate location.

This information is used to improve our website and services, to better understand our customers’ needs, and to personalize your experience on our website. We may also use this information to provide you with targeted advertising or marketing communications that we believe may be of interest to you.

Tracking Technologies and Cookies

We use cookies, web beacons, and other tracking technologies on our website to improve your browsing experience and gather information about how you use our website. Cookies are small text files that are stored on your device by websites that you visit. Web beacons are small graphic images that are embedded in web pages or emails to monitor your activity on our website or emails. These technologies help us to provide and improve our services, personalize your experience, and analyze the use of our website.

We use both session cookies, which expire when you close your browser, and persistent cookies, which remain on your device until they expire or are deleted. We also use first-party cookies, which are set by us, and third-party cookies, which are set by our service providers.

The types of cookies and tracking technologies we use on our website include:

  • Essential cookies: These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you, such as setting your privacy preferences, logging in, or filling in forms.

  • Analytics cookies: These cookies allow us to collect information about how visitors use our website, such as which pages are visited most often and whether visitors receive error messages from certain pages. This helps us to improve the way our website works and to understand how visitors interact with our website.

  • Advertising cookies: These cookies are used to personalize the advertising messages that you see on our website or on other websites. They help us to deliver relevant advertisements based on your interests and browsing behavior.

  • Social media cookies: These cookies allow you to share our content on social media platforms or to connect your social media account with our website.

You can control cookies through your browser settings or through the use of third-party tools, such as opt-out tools provided by some advertising networks. However, please note that blocking or deleting cookies may affect your ability to use certain features of our website or to access certain parts of our website. By using our website, you consent to our use of cookies and tracking technologies as described in this section.

In addition to the cookies mentioned above, we may also use third-party cookies for the following ecommerce-related purposes:

  • Advertising and marketing: We may use cookies to deliver personalized ads to you on other websites and social media platforms based on your browsing behavior on our website. These cookies may be used by advertising networks to track your preferences and measure the effectiveness of our advertising campaigns.

  • Analytics and optimization: We use cookies to collect data on how our website is used, such as which pages are most frequently visited and which products are most popular. This data helps us to optimize our website and improve our product offerings.

  • Customer support: We may use cookies to track your session information and remember your preferences when you interact with our customer support team. This allows us to provide more efficient and personalized support to you.

  • Fraud prevention: We may use cookies to detect and prevent fraudulent activity on our website, such as fake orders or account takeovers.

By using our website, you consent to the use of these cookies for the purposes outlined above. If you do not wish to accept cookies from our website or any other website, you can modify your browser settings to block or restrict cookies. Please note that blocking or deleting cookies may impact your user experience and prevent you from using certain features of our website.

Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. You can learn more about cookies on here

Use of Your Personal Data

We may use your Personal Data for the following purposes:

  1. To process and fulfill your order, including to send you emails to confirm your order status and shipment, and to process returns, refunds, and exchanges.

  2. To provide customer support, including to respond to your inquiries and requests, and to provide technical support.

  3. To personalize your shopping experience, including to recommend products and promotions that may be of interest to you based on your browsing and purchase history.

  4. To communicate with you, including to send you marketing and promotional communications about our products, services, and events, and to provide you with news and other information we think may be of interest to you.

  5. To administer surveys, sweepstakes, contests, or other promotions.

  6. To comply with applicable laws, regulations, and legal processes.

  7. To protect our rights, property, and interests, and to enforce this Privacy Policy and our Terms of Use.

  8. To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.

  9. To manage Your requests: To attend and manage Your requests to Us.

  10. For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.

  11. To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.

  12. For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share Your personal information in the following situations:

  • With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.
  • For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
  • With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
  • With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
  • With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
  • With Your consent: We may disclose Your personal information for any other purpose with Your consent.

We may also aggregate and anonymize your Personal Data for research and statistical purposes.

If you are located in the European Economic Area, we will only process your Personal Data if we have a legal basis for doing so. Typically, we will process your Personal Data on the basis of one or more of the following legal grounds:

  1. Your consent, where you have provided it.

  2. The performance of a contract with you.

  3. Compliance with a legal obligation to which we are subject.

  4. Protection of your vital interests or those of another natural person.

  5. Our legitimate interests, provided that these do not override your interests and fundamental rights and freedoms.

If you have any questions or concerns about our use of your Personal Data, please contact us using the contact details provided in the “Contact Us” section below.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Delete Your Personal Data

You have the right to delete or request that We assist in deleting the Personal Data that We have collected about You.

Our Service may give You the ability to delete certain information about You from within the Service.

You may update, amend, or delete Your information at any time by signing in to Your Account, if you have one, and visiting the account settings section that allows you to manage Your personal information. You may also contact Us to request access to, correct, or delete any personal information that You have provided to Us.

Please note, however, that We may need to retain certain information when we have a legal obligation or lawful basis to do so.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of Users of the Service or the public
  • Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Detailed Information on the Processing of Your Personal Data

The Service Providers We use may have access to Your Personal Data. These third-party vendors collect, store, use, process and transfer information about Your activity on Our Service in accordance with their Privacy Policies.

Usage, Performance and Miscellaneous

We may use third-party Service Providers to provide better improvement of our Service.

Google reCAPTCHA

Their Privacy Policy can be viewed at

Children’s Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact Us

If you have any questions about this privacy policy or any concerns about the ecommerce platform, please feel free to contact us:

By email:

By visiting this page on our website:

By phone number: +971 54 442 5209